Louisiana – In a move to better protect consumers, the Louisiana Department of Insurance has adopted a new measure requiring insurance professionals to adhere to a “best-interest” standard when recommending annuities to clients. This regulation aims to ensure that insurance professionals prioritize their clients’ interests over their own, providing more transparent and suitable annuity options.

The new standard, which brings Louisiana in line with 45 other states, requires producers to collect comprehensive financial information from clients, disclose potential conflicts of interest, and offer advice that aligns with the client’s financial objectives. Producers must also document their recommendations and justify their choices.

Under the new regulation, producers are expected to:

• Be aware of a client’s financial situation, insurance needs, and financial objectives
• Have knowledge of available recommendation options
• Ensure the recommended options effectively address the client’s financial situation, insurance needs, and financial objectives
• Disclose their role in the transaction, compensation, and potential conflicts of interest
• Document recommendations and justifications for the recommendations
• Communicate the basis of the recommendation

Furthermore, the regulation prohibits producers from issuing annuities to consumers unless the annuity addresses the consumer’s insurance needs and financial objectives.

This move is in accordance with the National Association of Insurance Commissioners’ Suitability in Annuity Transactions Model Regulation, which aims to enhance consumer protection in annuity transactions.

The Louisiana Department of Insurance is currently in the process of finalizing the details of the regulation, and additional information will be released to producers and the industry in the coming weeks.